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On January 29, 2026, Impact France and Wavestone published the national study “Economic Valuation of Corporate Commitment”.
Objective: to translate the economic benefits of companies’ social and environmental actions into avoided costs for society.
Among the seven case studies analyzed, Veolia’s focuses on a key environmental issue: methane capture and its use for energy generation through cogeneration.
With a presence on five continents, Veolia is a French company specializing in the management of essential resources for cities and industries. It is involved in every stage of the waste lifecycle, from collection to final treatment, including recycling and recovery.
As part of its GreenUp strategy, published in 2024, and its SBTi commitment, Veolia has launched a decarbonization plan aimed at increasing the offset emissions of its customers (Scope 4) by 50% by 2030 (2023 baseline). This objective relies in particular on improving methane capture and the energy recovery of biogas captured at its sites. This ambition is all the more important given that global household waste production, already responsible for 5% of GHG emissions, is projected to grow by 70% by 2050 according to the World Bank. Given this trajectory, the challenge is no longer merely to manage material flows, but to radically transform the treatment of gases resulting from their decomposition into a major lever for decarbonization.
At the Iperó technical landfill site in Brazil, Veolia has been implementing various initiatives to this end since 2021:
In this context, utilizing captured methane is a key strategy. It offers a twofold benefit: reducing methane emissions into the atmosphere and replacing fossil fuels with biogas to generate electricity.
To quantify the impact of Veolia’s activities at this site, the study compares:
This method calculates the amount of excess gas captured and the amount of renewable electricity generated. These figures are then converted into a monetary value representing the future damages avoided as a result of today’s emissions reductions.
The study estimates the avoided costs associated with Veolia’s actions in two distinct categories:
To convert tons of gas into euros, the study refers to the Social Cost of Carbon, as defined by the Environmental Protection Agency. We therefore convert the damage prevented by Veolia’s actions into euros, then apply this figure to the number of residents affected—that is, the area covered by the Ipéro site. The “before-and-after” comparison method allows us to isolate the company’s direct impact.
The study shows that this initiative by Veolia results in savings of 29 euros per resident served by the Ipéro facility, which processes waste from one million residents.
To understand where this number comes from, you need to break it down into two parts:
The sum of these two factors therefore amounts to a total of €29 in "avoided costs" per person for the year 2024. This indicator makes it possible to quantify the reduction in risks in monetary terms. It transforms an environmental impact into a concrete economic benefit for the community. By avoiding future expenses related to climate- and health-related damage, the company’s actions thus generate a net added value of €29 per capita.
The Veolia case highlights a key point: decarbonization is not just a necessity; it is a source of tangible value wherever it is implemented.
In Brazil, a very concrete initiative is helping to reduce emissions and generate measurable cost savings for society, estimated at around €29 per person served. In other words, the green transition is already yielding tangible economic benefits, even in diverse industrial and geographic contexts.
The lesson is broader: when decarbonization solutions are implemented, they generate positive externalities that are measurable, comparable, and quantifiable in monetary terms, regardless of the region. This represents a shift in perspective: wherever decarbonization is implemented, it creates value that must be fully recognized and scaled up globally.
“Now more than ever, it is essential to ensure that public and private sector stakeholders recognize the positive impact of the solutions proposed and implemented by companies. Quantifying the avoided costs is, of course, not the only way to do this, but it is a particularly effective one.”
Pierre Yves Pouliquen, Director of Sustainable Development at Veolia
*The figures provided are rough estimates based on transparent and conservative assumptions, which are detailed in the full report.
