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On January 29, 2026, Impact France and Wavestone published the national study “Economic Valuation of Corporate Commitment”.
Objective: to translate the economic benefits of companies’ social and environmental actions into avoided costs for society.
Among the seven case studies analyzed, Veolia’s focuses on a key environmental issue: methane capture and its use for energy generation through cogeneration.
With a presence on five continents, Veolia is a French company specializing in the management of essential resources for cities and industries. It is involved in every stage of the waste lifecycle, from collection to final treatment, including recycling and recovery.
Dans le cadre de sa stratégie GreenUp, publiée en 2024, et de son engagement SBTi, Veolia a lancé un plan de décarbonation visant à réduire de 50 % les émissions de ses scope 1 et 2 en 2032 (baseline 2021) et à augmenter de 50% d’ici 2030 (baseline 2023) les émissions effacées de ses clients (scope 4). Cet objectif repose notamment sur l’amélioration du captage du méthane et sa valorisation énergétique du biogaz capté sur ses sites. Cette ambition est d’autant plus importante que la production mondiale de déchets ménagers, déjà responsable de 5% des émissions de GES, devrait croître de 70% d'ici 2050 selon la Banque Mondiale. Face à cette trajectoire, l'enjeu n'est plus seulement de gérer des flux de matières, mais de transformer radicalement le traitement des gaz issus de leur décomposition en un levier majeur de décarbonation.
At the Iperó technical landfill site in Brazil, Veolia has been implementing various initiatives to this end since 2021:
In this context, utilizing captured methane is a key strategy. It offers a twofold benefit: reducing methane emissions into the atmosphere and replacing fossil fuels with biogas to generate electricity.
To quantify the impact of Veolia’s activities at this site, the study compares:
This method calculates the amount of excess gas captured and the amount of renewable electricity generated. These figures are then converted into a monetary value representing the future damages avoided as a result of today’s emissions reductions.
The study estimates the avoided costs associated with Veolia’s actions in two distinct categories:
To convert tons of gas into euros, the study refers to the Social Cost of Carbon, as defined by the Environmental Protection Agency. We therefore convert the damage prevented by Veolia’s actions into euros, then apply this figure to the number of residents affected—that is, the area covered by the Ipéro site. The “before-and-after” comparison method allows us to isolate the company’s direct impact.
The study shows that this initiative by Veolia results in savings of 29 euros per resident served by the Ipéro facility, which processes waste from one million residents.
To understand where this number comes from, you need to break it down into two parts:
The sum of these two factors therefore amounts to a total of €29 in "avoided costs" per person for the year 2024. This indicator makes it possible to quantify the reduction in risks in monetary terms. It transforms an environmental impact into a concrete economic benefit for the community. By avoiding future expenses related to climate- and health-related damage, the company’s actions thus generate a net added value of €29 per capita.
The Veolia case highlights a key point: decarbonization is not just a necessity; it is a source of tangible value wherever it is implemented.
In Brazil, a very concrete initiative is helping to reduce emissions and generate measurable cost savings for society, estimated at around €29 per person served. In other words, the green transition is already yielding tangible economic benefits, even in diverse industrial and geographic contexts.
The lesson is broader: when decarbonization solutions are implemented, they generate positive externalities that are measurable, comparable, and quantifiable in monetary terms, regardless of the region. This represents a shift in perspective: wherever decarbonization is implemented, it creates value that must be fully recognized and scaled up globally.
“Now more than ever, it is essential to ensure that public and private sector stakeholders recognize the positive impact of the solutions proposed and implemented by companies. Quantifying the avoided costs is, of course, not the only way to do this, but it is a particularly effective one.”
Pierre Yves Pouliquen, Director of Sustainable Development at Veolia
*The figures provided are rough estimates based on transparent and conservative assumptions, which are detailed in the full report.