Economically valuing corporate commitment: from conviction to demonstration

Are corporate social and environmental commitments a luxury that our economies can no longer afford, or, on the contrary, an underestimated strategic lever? Against a backdrop of increased budgetary constraints, geopolitical tensions, and the questioning of certain regulatory requirements, the debate on the real value of corporate commitment often remains polarized. Too often, it pits convictions against suspicions, principles against trade-offs, without always being based on objective evidence.

It is precisely to this debate that Impact France and Wavestone wanted to make a new contribution by publishing, on January 29, during an event organized at the headquarters of the Les Echos Le Parisien Group , a new study entitled "Valorizing the economic value of corporate engagement." The ambition is clear: to make the economic benefits of corporate engagement for society visible and quantifiable.

Download the study

Objectifying the economic value of commitments
‍

Based on seven case studies conducted with six French companies (Veolia, Bel, Sogaris, L’Occitane en Provence, La Poste, and Harmonie Mutuelle), the study analyzes very concrete social and environmental actions—whether in terms of employment and inclusion, decarbonization, energy transition, or water resource conservation.

Following on from Impact France's work on Impact Unicorns, this study extends the discussion by looking at the collective economic effects of corporate commitments through the premium of costs avoided for society.

The results show that, as of today, these actions can prevent costs ranging from several hundred thousand euros to several billion euros, depending on the scope analyzed. Above all, the study highlights that scaling up these practices could prevent tens of billions of euros in costs per year at the national and even international level.

When commitment becomes a lever for collective efficiency

Unveiling of the study at the Les Echos-Le Parisien Group Auditorium

These lessons raise a key question: how can we better integrate the value of corporate engagement into economic and political decisions?

The study highlights a two-pronged efficiency lever:

For public actors facing tight budgets, it shows that supporting and encouraging the ecological and social transition of companies is not an additional cost, but rather an investment with a positive return, likely to guide public spending more effectively.
‍‍
For companies, which are often faced with complex trade-offs between prioritization, costs, and results, the avoided costs approach allows them to integrate impact into a performance-based approach. Commitment is then no longer a matter of reporting for the sake of it, but becomes a strategic, manageable, and measurable issue.

"In a context of severe budgetary constraints and profound economic change, this study provides a framework for better understanding the economic value of companies' social and environmental actions. It is a useful tool for both companies and public authorities, helping them to inform their decisions and guide their investments," says Caroline Neyron, Managing Director of Impact France.

A framework for informing the decision

Based on a rigorous and transparent methodology, relying on deliberately conservative assumptions, this study is primarily exploratory in nature. It does not claim to be exhaustive or to automatically generalize its results, but rather offers a replicable framework that can be applied to other sectors and contexts.

By highlighting the collective economic effects of corporate commitments, it helps to renew the perspective on value creation and better articulate economic performance, ecological transition, and social cohesion.