Fast Fashion Act: A milestone victory for textiles today, for other sectors tomorrow

The bill to reduce the environmental impact of the textile industry, known as the Fast Fashion law, was finally passed by the Senate on June 10, more than a year after its vote in the French National Assembly. Impact France looks back on this historic victory and the signal it sends out to other made-in-France industries. 

The culmination of a long battle 

Since the bill was tabled in early 2024, the Impact France Movement has been strongly mobilized to ensure that this law is equal to the challenges facing our textile industry. After a unanimous vote in the National Assembly for an ambitious bill in March 2024, it took over a year for the text to be examined in the Senate. After major changes in the parliamentary committee, leading us to fear that the final version would be ineffective, the text of the law, finally voted unanimously in the Senate, has maintained a certain ambition. It contains key proposals capable of sparing our French brands and factories from the consequences of unfair competition. 

Among the measures voted, and in line with our recommendations : 

• Maintaining penalties for fast fashion commercial practices; 
• Their indexation to the sustainability coefficient; 
• The reintroduction of the ban on advertising for ultra fast fashion brands. 

The forthcoming discussions in the Joint Parliamentary Committee (CMP) will be crucial in clarifying the scope and reach of the law, and we will remain mobilized to guarantee the robustness and transformative nature of the text for the textile sector. 

Discover our press release 

A strong signal for other French industries 

This vote represents a historic victory for the French textile industry, but also paves the way for developments in other sectors. We can no longer deny that made in France has run out of steam in an unequal global race. It's time to protect our companies and give them back the means to produce locally, sustainably and in a socially responsible way.

The Impact France movement is committed to extending this momentum beyond the textile sector, to protect all French industries from unfair competition and make environmental and social quality a competitive tool in the global marketplace.

"The unanimous adoption of this law by the Senate is a real milestone victory, which we welcome. By creating the new protection system essential to 21st century businesses - via a bonus/malus system targeting the environmental, social and health quality of products - we are establishing fairer competitive conditions for our textile companies. This scheme will support our committed players while encouraging European fast-fashion to change its practices. Above all, it paves the way for developments in other sectors based on the same model", emphasizes Caroline Neyron, Managing Director of Mouvement Impact France.