Entrepreneurship and persuasion: our handbook for making advocacy the best ally of impact entrepreneurs

As impact entrepreneurs, you work every day to build solutions for a fairer, more sustainable world. But what can you do when the rules of the game hinder your development and limit your impact? How do you deal with an unsuitable regulatory and political framework that gives an unfair advantage to companies with the lowest social and ecological standards? And how can you put your public commitment at the service of your economic performance? 

What if, instead of being subjected to these rules, you had the power to change them?

The Impact Movement France, in collaboration with makesense, is pleased to unveil its advocacy manual designed by and for impact entrepreneurs. 

Because entrepreneurship also takes place outside your company 

Faced with major ecological, social and economic challenges, more and more entrepreneurs and business leaders are taking a stand. Some are choosing to make their voices heard, alone or in coalition, to influence public policy and accelerate change. What if it were you? 

Advocacy or "impact lobbying" is far from being an obscure and inaccessible practice. It's one of the most powerful strategic levers available to all entrepreneurs, enabling them to make a difference and multiply their impact. 

Seizing the opportunity to advocate is a way of :

• Deploy your innovations on a large scale, by removing the regulatory obstacles to your growth. 
• Find the best allies, by federating other players in your sector to carry a common voice. 
• Take concrete action for your business, by creating an environment where reconciling economic performance and public interest is the norm. 

A practical guide for everyone

Compiling concrete tools and feedback from your peers, this practical guide is designed to support you at every stage of your involvement, with advice you can activate today: from identifying your fight to deploying your advocacy strategy, from building coalitions to becoming a spokesperson for a cause. You'll find : 

• A practical toolbox: resources, templates, exercises... everything you need to start your advocacy actions tomorrow.  
• The complete methodology for building an effective advocacy campaign: learn how to define your objectives, map your contacts and appeal to your leaders. 
• Deciphering how political institutions work , so you can address the right people, at the right time, with the right message. 
• Inspiring testimonials from your peers: feedback from impact entrepreneurs who have succeeded in shaking things up through advocacy. 

Ready to win the battle of ideas and make social and environmental impact the norm? 

Download the manual free of charge